Dr. Lisa Hoover
We live in a world where a reel can go viral and a resume can be irrelevant.
Where someone with no credentials can be considered an expert—if the algorithm agrees.
Where the work you’ve spent years building can be outshined (momentarily) by a 15-second clip with just the right background music.
I say that not as a cynic, but as a woman who has built multiple businesses, mentored minds, published books, and still gets asked:
“What’s your following like?”
Here’s what I know for sure: I didn’t come here to be a trending topic. I came here to build something that outlasts me.
That’s the difference between chasing likes and cultivating legacy.
The Performance is Tiring
Likes are addictive. They give you that instant shot of relevance.
But let’s be honest—they are often shallow, conditional, and forgettable.
You can spend all day creating content, tweaking captions, studying analytics—only to find that your most meaningful work gets a fraction of the engagement your outfit-of-the-day selfie receives.
Let that sink in:
Your wisdom may not be “viral,” but that doesn’t make it less valuable.
And this? This is where a lot of brilliant, multi-passionate people get stuck.
We confuse visibility with value. We confuse applause with alignment.
According to a 2025 report from ElectroIQ, 58% of American adults who use social media say it’s negatively impacted their mental health.
And yet—we still chase likes, knowing they rarely reflect the full truth of who we are or what we’re building.But I’ve learned- sometimes the most powerful work happens in obscurity In silence. In the moments no one claps for but everyone grows from.
The Builders Don’t Always Go Viral
In a Deloitte study, over 70% of women leaders admitted feeling the pressure to constantly be visible—online, in meetings, everywhere. Visibility has become a currency. And too often, it’s costing us our peace
Legacy isn’t built in the comments section. It’s built in the quiet, steady practice of showing up.
- It’s in the late nights you spend crafting a better way.
- It’s in the students who tell you years later, “You were the reason I didn’t quit.”
- It’s in the team you trained, the nonprofit you started, the blog you wrote when nobody was reading.
See, I’ve met the quiet builders. They aren’t loud. They aren’t always trending.
But they are unforgettable.
And isn’t that the goal?
This Isn’t Just a Motivational Quote – It’s a Strategy
When I say legacy over likes, I’m not saying abandon social media or shy away from influence. I’m saying build with intention.
I’m saying let your work reflect who you are—not what the feed rewards.
Because here’s the real flex:
It’s not how many people see you—it’s what they do after they hear you.
Do they think differently?
Do they move with more courage?
Do they start that project they’ve been afraid to begin?
That’s impact. That’s legacy.
Choose Depth Daily
We have to stop designing our lives around applause and start designing around alignment.
And that requires questions like:
- Is this post serving my purpose or stroking my ego?
- Am I creating for visibility or for vision?
- Would I still do this if no one “liked” it?
My answer? Yes. Every time.
Because I’m not building a moment—I’m building a movement.
What Legacy Looks Like Today (And It’s Not Always Glamorous)
Let’s redefine legacy. It’s not just wealth passed down.
It’s wisdom. It’s consistency. It’s what people feel when they encounter your name.
It looks like:
- Showing up for a community that hasn’t found its voice yet
- Teaching what you know—even when it’s not sexy
- Saying no to what looks good, in order to preserve what is good
- Elevating others, even if they get credit first
Legacy is love, on repeat. With receipts.
My 2 Cents
So no, I won’t be spinning in circles for algorithms.
I’ll be over here spinning systems, shifting narratives, and pouring into people.
The work may not always trend—but it will transform.
That’s the work that matters.
That’s the work that lasts.
That’s the lane I’m staying in.
Legacy over likes. Always.
🔗 Want to Share?
If this spoke to your spirit or shook your strategy, drop a comment. Share it. Repost it.
Not because I need the likes—but because someone out there needs the reminder:
You’re building something that matters. Don’t let the noise make you forget.